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Flyby
AdTech, Telematics, Digital Out of Home Advertising
The Smurfs – Movie Launch
In a vibrant family-first rollout, Paramount Pictures and Flyby transformed daily delivery routes into eye-catching billboards, bringing The Smurfs: A New Village to life across Dubai’s busiest streets.
08 August 2025 By Flyby
“Flyby didn’t just give us ad space, they gave us real presence. For a colorful film like The Smurfs, it was the perfect way to stand out and make every view count.”
– Director of Marketing, Four Star Films
Why It Worked
- Spoke to a broad audience – playful enough for kids, familiar enough for parents
- Targeted family hotspots – high presence near malls, cinemas, and weekend zones
- Boosted visibility in real-world routines – school runs, grocery trips, traffic queues
- Made the city more colorful – static visuals, strong branding, no overcomplicating
- Delivered high reach in limited time – short campaign, high repetition, strong recall
Where Families Go, the Smurfs Follow
When The Smurfs: A New Village hit cinemas, Sony Pictures and Publiscreen Media looked for a way to reach beyond digital feeds and static billboards. The task was clear: bring the campaign to life in a way that speaks to kids, parents, and everyone in between. And do it fast.
OOH that Works for Everyone
With only 3 weeks on the clock, Flyby rolled out a fleet of Smart Delivery Boxes across Dubai, focusing on areas where families gather, especially malls with active cinemas.
The visuals were simple and strong: static, high-resolution Smurf creatives that stood out in traffic and across public zones.
Focus Areas:
Dubai Mall • Mall of the Emirates • Mirdif City Centre • JBR • Al Barsha • Festival City
Numbers that Matter
- 4.2 million impressions captured
- 375,000 campaign runs
- Strong concentration in cinema-heavy zones
- Visible reach in daily family routines
Smurfs Took the Streets
The campaign delivered strong, consistent visibility by placing static, high-impact visuals in key family locations like malls, cinemas, and busy traffic routes. It focused on frequent, targeted exposure during peak times, making sure the Smurfs were seen repeatedly where the audience naturally gathered and moved. This practical approach maximized reach and recall within a tight timeframe.
What We Prove Again
Flyby outperforms traditional static media by combining mobility with precision targeting. For campaigns with tight deadlines and diverse audiences, we deliver rapid, high-frequency exposure that cuts through the noise and drives measurable impact across the city.
Let’s make your campaign go further and move smarter.