In a bold cinematic partnership, Four Star Films and Flyby turned everyday deliveries into moving billboards - bringing the thrill of Mission: Impossible 8 straight to the streets.
08 July 2025 By Flyby
“When your campaign is as action-packed as your movie, you don’t settle for still screens — you move with the city.”
– Director of Marketing, Four Star Films
For the launch of Mission: Impossible 8 – The Final Reckoning, Four Star Films and Publiscreen Media partnered with Flyby to create a citywide campaign that went beyond conventional billboards.
The goal: build real momentum in the streets. Not just awareness, but action, recall, and presence.
Traditional cinema marketing was already active: posters, digital, social.
But what was missing was real action. That’s where Flyby came in.
Flyby deployed Smart Delivery Boxes across Dubai, running over 100,000 ad minutes for a full 6-week activation, targeting:
The campaign ran across 15+ key neighborhoods, including:
Marina • Downtown • JBR • Jumeirah • Business Bay • City Walk
Each box carried high-impact visuals from the film – Tom Cruise in action – as they moved through cinema zones, F&B hotspots, and urban intersections.
This wasn’t just outdoor advertising.
It was OOH in motion — placing the film inside the daily rhythm of the city.
This campaign delivered visibility where no traditional billboard could go.
At Flyby, we don’t just run ads, we move with purpose.
Whether you’re launching a product, a film, or a message that deserves attention, we build campaigns that are:
Let’s turn your message into movement.