Maestro Pizza Ignites Ramadan Buzz with Flyby’s Mobile Digital OOH

“With Flyby, we didn’t just advertise – we moved with our audience. It’s the kind of agile, high-impact media every modern brand should have in its toolkit.”
– Gina Checrallah, CMO, Maestro Pizza

Why It Worked

✔️ Smart Timing – Daily activation during peak Iftar hours
✔️ High-Reach Zones – Focused on family-rich, delivery-heavy neighborhoods
✔️ Cross-Channel Engagement – Instagram campaign reinforced on-road media
✔️ Innovation Reflected – A smart product promoted with smart media.

The Challenge

Ramadan is a peak season for food delivery, with intense competition and a saturated media landscape. Maestro Pizza needed a way to cut through the noise — reaching people in the right place, at the right time, and in a format that felt fresh and relevant. Traditional channels were already in full use, but visibility during Iftar rush hour remained a gap they needed to close quickly and effectively.

Smart Move

Maestro Pizza launched their Ramadan campaign just before Iftar, using Flyby Smart Delivery Boxes to capture attention during peak delivery hours. By targeting high-density residential areas like JVC and Al Karama, the brand stayed visible where demand was highest. The mobile presence of the Flyby Smart Delivery Boxes brought their message directly to the streets, while Maestro amplified the campaign online — creating a powerful link between physical visibility and digital engagement.

Big Results

The campaign didn’t just show up – it stood out. Flyby Smart Delivery Boxes turned everyday roads into high-impact brand touchpoints, catching eyes when it mattered most. Maestro Pizza captured attention in key neighborhoods during the busiest hours of Ramadan, creating visibility that cut through the noise. By blending smart timing, strategic locations, and physical presence, the campaign turned awareness into real-world brand recall – and made innovation part of the message.

Maestro Pizza showed what happens when timing, tech, and targeting come together, turning everyday streets into smart media and attention into measurable brand presence.

Want to do the same for your brand?