Flyby and TUM Partner to Study the Future of OOH Advertising

Out-of-home advertising is one of the most established media fields in the world. Its formats, buying logic, and metrics have been standardised for decades. Flyby is innovating within this mature landscape and has partnered with academia to study the medium as it evolves.

With Flyby’s Smart Delivery Boxes, Flyby is pushing the edges of that field. Delivery fleets with mobile DOOH screens are already on the road, campaigns are running, and brands use the format to add flexible, data-driven visibility to their media mix.

Over the coming months, Flyby is collaborating with master’s students in Consumer Science at the Technical University of Munich (TUM), Julia Tataru and Alexia Chatziandronis. The collaboration is part of a project study at the Chair of Digital Marketing supervised by PhD Amelie Huber.

This collaboration brings together two worlds: a start-up redefining what’s possible in live media, and academic minds studying a format that doesn’t yet exist in textbooks.
– Cheyenne Kamran, CEO at Flyby

Julia and Alexia will fly close with the leadership in Dubai and Munich and engage in the daily activities of marketing and advertising sales. The goal is to sharpen how we describe the medium, the narrative and value proposition for different stakeholders, and positioning where Smart Delivery boxes fit within the larger media and advertising landscape. As this new medium emerges, so does the need for research and study, and this collaboration is a step toward building that foundation.

We’re really excited about doing our project study with Flyby. It gives us the chance to take what we’re learning at TUM and actually apply it in a real fast-paced startup setting.
– Julia Tataru & Alexia Chatziandronis, TUM