Five Steps to Design a Cutting-Edge Mobile Outdoor Advertising Campaign with Flyby

Flyby’s smart delivery box is equipped with three high-intensity displays and offers geofencing and dayparting capabilities, allowing advertisers to run hypertargeted branding and tactical campaigns. In this post, we’ll explore 5 ways that marketers and advertisers can harness these new capabilities to create a cutting-edge mobile outdoor advertising campaign.

1. Define Target Audience

The first step to create a compelling campaign with Flyby is to define your target audience. What are their demographics? What is their daily routine? Where are they and when are they doing it? Knowing the answers to these questions will determine where to place your ads and what time of day to place them, making full use of the unique geofencing and dayparting capabilities of the Flyby platform.

2. Set Your Goals

Once you’ve defined your target audience, you need to set your goals for the campaign. What do you want to achieve? Are you looking to increase brand awareness? Drive foot traffic to a specific location? Generate online sales? Once you’ve determined your goals, you can start planning your campaign strategy.

3. Create Eye-Catching Creative

Matching Flyby’s eye-level surfaces with eye-catching creative is a unique recipe for captivating the attention of your target audience. Remember, you only have a matter of seconds to capture someone’s attention when they’re walking or driving by, so your creative needs to be recognisable and memorable.

4. Use Geofencing and Dayparting

Flyby’s advertising platform offers both geofencing and dayparting capabilities, which means you can tune your campaigns for both both location and time. For example, if you’re trying to drive foot traffic to a retail store, you could target people who live within a geofence containing the store and run your ad during peak shopping hours. Or if you’re launching a new product, you could target people who work in the same industry as your target market and run ads during trade shows or conferences that they might attend.

5. Measure and Adapt

The final step in creating a compelling campaign with is to measure your results and optimize accordingly. As Flyby expands its impression-measuring capabilities, advertisers will have the ability to track metrics like impressions, CPM and conversion rates, giving advertisers key insights into what works, when it works, and where it works.

By utilizing the new advertising capabilities offered by Flyby’s smart delivery boxes, advertisers are now armed with the tools to create dynamic digital content at street-level that captures attention and drives outcomes.