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Flyby
The Future of Last Mile Delivery
From Brief to Streets in Hours: Flyby Delivers Real-Time Reach for STEP Conference
How a high-traffic innovation summit used Flyby to reach founders, funders, and the future of tech at eye level.
17 April 2025 By Flyby
“We needed a solution that could deliver impact in just 72 hours — Flyby did exactly that. The ability to target our core audience, right where they move, made a real difference.”
– Dana Sakr, Senior Marketing Manager, STEP
Why It Worked
- Hyper-Targeted Reach – Delivered campaigns in Dubai’s innovation hubs
- Fast Activation – Live within minutes, just days before doors opened
- Seamless Execution – From briefing to delivery with zero friction
- Tangible Innovation – On-site bikes elevated the event experience
The Challenge
With only days left before STEP Conference Dubai 2025, the team needed to boost last-minute ticket sales. Traditional channels were already active — but saturation and urgency demanded a fresh, direct approach.
The Flyby Advantage
STEP’s target audience was already out and about — tech professionals and founders in key business districts like Media City and DIFC. Within 48 hours, Flyby launched a dynamic campaign across its Smart Delivery Boxes. The creative matched the event’s visual language, and a QR code led directly to a discounted ticketing page.
31 Direct
Ticket Sales
112 QR
Scans
11,648 Impressions
Capping off the campaign, two Flyby bikes were stationed at the event entrance – serving as a final touchpoint that brought the digital campaign to life and reinforced STEP’s forward-thinking presence right where it mattered most.