A New Urban Media Experience: Careem Partners with Flyby

Careem and Flyby share a simple belief: when mobility and smart technology come together, they create new ways for brands to connect with the city. By integrating Flyby’s Smart Delivery Boxes onto Careem’s delivery fleet, the everyday movement of riders becomes a powerful, eye-level advertising canvas that is dynamic, geo-targeted, and visible in places traditional OOH cannot reach.

Careem’s delivery network moves through the city’s busiest neighborhoods as well as smaller pockets that billboards cannot access. With Flyby’s LED Smart Delivery Boxes on board, each route becomes an opportunity for brands to show the right message in the right place, adapting to geo-fences, dayparts, and real conditions in the city. This partnership combines trusted mobility with advanced AdTech, offering eye-level visibility, hyperlocal targeting, real-time impressions, and instant content updates through Flyby’s platform. For advertisers, it creates a flexible and highly contextual channel. For Careem, it adds a new dimension to its ecosystem centered on everyday movement.

The collaboration is designed to create value on all sides. Advertisers gain a measurable, citywide medium that strengthens their overall media mix. Riders benefit through incentive programs linked to carrying the Flyby Smart Delivery Box. And the city gains a cleaner, more curated approach to mobile OOH that complements the surrounding environment rather than overwhelming it.

Brands from a wide range of categories have already activated campaigns through the Careem x Flyby network, using movement to amplify launches, drive awareness, and establish a real-time presence in key zones. Early campaigns show strong impressions, consistent visibility, and a clear uplift when combined with digital channels.

Careem and Flyby share a long-term vision to build a smarter and more connected layer of mobile advertising that grows with the city. The collaboration sets a foundation for a future where mobility and media work seamlessly together and represents only the beginning of what is possible.