Flyby Launch in Munich

On May 28, Flyby officially hosted a launch event to announce its partnership with Call-a-Pizza, introducing a new medium for digital out-of-home (DOOH) advertising in Germany.

The rollout marks Flyby’s first scaleup with 15 Smart Delivery Boxes now live across 10 locations. The fleet runs on electric bikes from VMoto, combining sustainable mobility with eye-level advertising. What used to be delivery bikes are now connected media assets on the road, designed to drive visibility for brands.

The launch event brought together 20 guests at Neuhausen in Munich, including the regional leadership of Call-a-Pizza and Develey’s Marketing Team. Guests got a first look at the upcoming TABASCO® Brand campaign, running seamlessly on the fleet via Flyby’s dynamic content platform and showcasing the excellent pairing of pizza with TABASCO® Sauce.

“We’ve always been first movers,” said Wolfgang Asböck, Regional Manager of Call-a-Pizza. “Partnering with Flyby gives us a level of visibility and innovation we’ve never had before — it’s built for the future.”

“Partnering with Flyby gives us a level of visibility and innovation we’ve never had before.”

“This partnership merges advertising and tech,” said Kristina Honrath, Head of Marketing Germany at Develey Senf & Feinkost GmbH. “It’s a fresh, high-impact way to connect with customers on the street.”

With a pipeline of premium advertisers, the Munich fleet is more than a pilot—it’s a benchmark for how urban mobility meets digital media.

Learn more about Flyby’s Smart Delivery Boxes and advertising opportunities at +49 176 3619 4185,  werbung@flyby.global.